Amazing New Promotional Strategy

Posted on October 25, 2005 by Timothy Burke

For the recent BBC revival of Dr. Who, Amazon lists (as of 3:45 pm today) the following for the DVD of the 2005 season:

“Doctor Who (2005 TV Series)
DVD ~ Joe Ahearne

Availability: This title will be released on December 31, 1969. You may order it now and we will ship it to you when it arrives.”

This is brilliant: use time-travel to sell a product about a time-traveller!

I don’t think the sales in 1969 will be very promising though, unless they come up with a bundle that includes a DVD player and a television capable of connecting to a DVD player.

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1 Response to Amazing New Promotional Strategy

  1. David Chudzicki says:
    October 25, 2005 at 4:31 pm

    Maybe it means the DVD’s will ship when 1969 next comes around. That would be disapointing.

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