Just so we’re clear: this is a bad quote, before I get some attack chihuahua from Inaccuracy in Academia talking about how I hate America based on reading this.
Re-reading Data Trash briefly after pulling it down for cataloging, and finding myself profoundly annoyed all over again. You want a book that demonstrates the excesses of theory (while sometimes offering seductively cool-sounding quasi-literary flourishes that basically mean nothing), this is a good example.
“Advertisements are sunshine reports for reclining flesh. The body electronic finds its mirrored double in their panoramic, but frenzied, scans of the crash body as it moves from flesh to virtuality. Not scenes of a future yet to unfold, but of a semiurgical, virtual past that the electronic body has already experienced. Certainly not a machinery of solicitation for manipulable masses, but a bio-apparatus of dissuasion for virtualized flesh. A ‘strange attractor,’ advertising is a massive defensive armature created by the mediascape to win back virtualized flesh to the logistics of desire. However, the bio-net of advertising must fail because the body electronic has already vectored along the vapor trail of virtual reality, leaving behind only a brilliant, because ghostly, halo-effect marking its disappearance from earthly space.” p. 36