Some Resources on Surveys

Here is a list of references and resources from my portion of today’s “Notes from the Field: Surveys with SwatSurvey” workshop sponsored by Information Technology Services.  My presentation is specifically focused on survey question wording and order.


Many of my examples came from these general sources:

Dillman, Don A. 2007. Mail and Internet Surveys: The Tailored Design Method, 2nd Edition.

Groves et al. 2004. Survey Methodology.

Other resources:

Fowler, Floyd. 1995. Improving Survey Questions: Design and Evaluation.

American Association for Public Opinion Research (

  • Public Opinion Quarterly
  • Survey Practice
  • “AAPOR Report on Online Panels” – for a nice summary of the issues associated with opt-in web surveys.

Couper, M. P. 2008. Designing Effective Web Surveys.

Foddy, William. 1993. Constructing Questions for Interviews and Questionnaires.


Survey Methodology

Survey Research Methods

International Journal of Market Research

Marketing Research

Journal of Official Statistics

Journals devoted to specific social science disciplines also occasionally have great pieces on survey research: 

Krosnick, Jon. 1999. “Survey Research.” Annual Review of Psychology, v. 50.